WORK / EVIDENCE
Problems solved. Systems improved. Results connected.
The portfolio should show what changed for the business — not just what was designed or implemented.
Show what changed for the business — not just what was designed.
FEATURED CASE
Show the system. Then show what changed.
WORK CODE SYSTEM TEARDOWN
Before → diagnosis → connection → outcome.
01
BEFORE WORK CODE
Meta Ads ↓ Form × Spreadsheet ↓ Sales rep CRM partially used
02
WHAT WE FOUND
Lead quality invisible No offline conversion feedback Slow response time Landing page friction
03
WHAT WE CONNECTED
Ads → Website → Routing → CRM → Sales → Revenue ↺
04
WHAT CHANGED
Better visibility Faster follow-up Higher-quality conversion Shared commercial truth
The diagram is the proof format. Screenshots become supporting evidence, not the whole story.
The site was not the problem. The disconnected journey was.
TRAFFIC
FORM
CRM
SALES
REVENUE
AFTER CONNECTED
Marketing can learn from what actually closes.
MORE WORK
Different problems. Same standard of evidence.
NEXT / CONVERSATION
What would make a strong case study?
A real business problem, a visible intervention and an outcome with context.
A real business problem, visible intervention and contextual outcome.