WEB / SALES SYSTEM
A website is not a destination. It is part of the sales system.
Strategy, brand, search, experience, performance, conversion and data need to work together. The site itself should demonstrate the standard Work Code sells.
Strategy, brand, search, experience, performance, conversion and data need to work together.
DISCOVER → TRUST → ACT → CONVERT → LEARN
WEB / SYSTEM VIEW
A page that earns the next action.
DISCOVER → TRUST → ACT
CONTINUECONVERT → LEARN
THE SYSTEM / DIAGNOSTIC
A beautiful website is not enough if it cannot earn attention or turn it into action.
The relationship is the explanation.
The experience has to earn attention, build trust, reduce friction and feed what people do back into the system.
DISCOVER
TRUST
ACT
CONVERT
LEARN
Question the system should answer: what changed for the business after this step?
DISCOVER
TRUST
ACT
CONVERT
LEARN
POINT OF VIEW
Start with what is happening.
Not with the platform.
Strategy, brand, search, experience, performance, conversion and data need to work together. The site itself should demonstrate the standard Work Code sells.
01
What is the business outcome?
02
Where does context disappear?
03
Which part should change first?
04
What does good look like?
01
What is the business outcome?
02
Where does context disappear?
03
Which part should change first?
04
What does good look like?
CAPABILITIES / IN CONTEXT
The capability is useful only when it changes the system.
01
STRATEGY
Define the problem, audience, system constraints and desired outcome.
02
BUILD
Create or configure what actually needs to exist.
03
CONNECT
Integrate the surrounding systems so context is not lost.
04
MEASURE
Instrument the outcome and create a feedback loop.
PROOF / SHOW BEFORE CLAIM
SHOW BEFORE CLAIM
Problem → diagnosis → connection → outcome.
PROBLEM
Describe the operating friction, not the requested deliverable.
WHAT WE FOUND
Show the diagnosis and the system relationship that was missing.
WHAT CHANGED
Make the intervention visible as a connected change.
BUSINESS OUTCOME
State the result with context. No KPI theater.
PROBLEM
Make this step visible and specific.
WHAT WE FOUND
Make this step visible and specific.
WHAT CHANGED
Make this step visible and specific.
BUSINESS OUTCOME
State the result with context.
NEXT / CONVERSATION
What is getting in the way of growth?
Start with the problem. We can determine which capability — or combination of capabilities — deserves attention.
Start with the problem. We can determine which capability deserves attention.
Tell us what you’re solving