CASE STUDY / CONTEXT
The original system generated activity — but not enough clarity.
This template is structured around context, diagnosis, intervention and business consequence. It should never read like a design award entry.
This template is structured around context, diagnosis, intervention and business consequence.
01 / CONTEXT
Start with what was happening in the business.
Who is the company? What system was in place? What was failing, slowing down or hiding information?
THE CHALLENGE
Traffic was growing, but product discovery and checkout friction were limiting profitable conversion.
Start with what was happening in the business.
Who is the company? What system was in place? What was failing, slowing down or hiding information?
THE CHALLENGE
Traffic was growing, but discovery and checkout friction were limiting profitable conversion.
02 / WHAT WE FOUND
Diagnosis before execution.
SYSTEM TEARDOWN / DIAGNOSIS
The issue was a broken path across the system.
ACQUISITION
traffic + spend
DISCOVERY
friction
CHECKOUT
drop-off
CRM
context lost
REVENUE
truth isolated
WHAT WE FOUND
Lead quality invisible
WHAT WE FOUND
No feedback to acquisition
WHAT WE FOUND
Slow response time
WHAT WE FOUND
Conversion friction
Diagnosis before execution. The map makes the missing relationships visible.
ACQUISITION
DISCOVERY
CHECKOUT
CRM
REVENUE
03 / WHAT CHANGED
Make the intervention visible.
WHAT WE CONNECTED
The path was rebuilt as one system.
ADS
demand
WEBSITE
convert
ROUTING
context
CRM
pipeline
SALES
close
REVENUE
value
REVENUE.return() → acquisition receives the outcome
The return makes the next decision different.
04 / BUSINESS OUTCOME
03 / BUSINESS OUTCOME
The result needs context — not a floating number.
Conversion increased after redesigning product discovery and checkout — while acquisition spend remained stable.
Conversion increased after redesigning discovery and checkout — while acquisition spend remained stable.